Maspecta — Premium narrative video. AI speed.

One platform · Two problems

Narrated video,
wherever you need to communicate.

Decks, PDFs, emails, capability statements — every static legacy format gets the same upgrade: a narrator who says your buyer's name, and a story built for the moment they're in. The same engine powers both applications. Only the audience changes — and the message they need to hear.

External · Prospect outreach

Reach qualified buyers with a story crafted for them.

PowerPoint decks. PDF brochures. Cold emails. Capability statements nobody reads twice. This is how most B2B companies still try to reach the people who could change their business — static formats, one-way delivery, designed for skim-reading at best, ignored at worst. There's a better format: narrative video. Cinematic. Personal. The one thing today's B2B buyer will actually stop and watch.

Great video starts long before the camera. We begin with research — your company's history, the journey behind what you do, the individual stories that make it yours. Then we craft the narrative, built for your buyer's vertical, calibrated to their challenge. One narrative. Infinite relevance.

A photoreal avatar narrator carries the story directly to your prospect — and addresses them by name. Outreach that feels like recognition.
AI-produced, not traditionally filmed — no crew, no studio, no six-week schedule. A fraction of the cost, ready in days, adjusted in hours.
One narrative engine, infinite vertical variations — same story, calibrated for each segment, each buyer, each moment.
Buyers who'd ignored every PDF, every deck, every email — engage.

Internal · Communications

Turn training, compliance, and updates into moments people remember.

Onboarding decks. Compliance PDFs. All-hands slide-throughs. Q-letters from the CEO. The formats most companies still use to communicate with their own teams — but does anyone really watch them through? The same employee scrolling past your all-hands deck spends the evening watching Netflix, podcasts, and YouTube. Formats are changing everywhere except inside the company. That's what narrative video does. Visuals that explain in seconds what slides can't in forty-seven. The training, compliance update, or company message your team will actually finish.

Same engine as the outreach work: research first, narrative-led, animated not filmed. So a compliance update that used to be a 40-slide deck becomes a 3-minute video people actually finish. A new product launch reaches every team in the same voice. A policy change ships in days, gets re-cut in hours when it evolves.

Avatar or host narration that speaks directly to the team — no more decks they skim and forget
Same production for one video or fifty — versioned for region, role or language without re-shoots
Production-grade output, in-house budget — animated, so updates ship in hours not weeks
Deep track record in avatar-narrated video for training, compliance, internal updates, and marketing — at enterprise scale

Why AI video, not traditional production

Flexibility, iteration, consistency, imagination — at the speed of business.

01 / Iterate

Revise on demand, not on schedule.

Traditional: feedback arrives, you schedule reshoots, wait weeks. Ours: feedback arrives, we revise in 48 hours. Test angles. Refine messaging. No reshoots, ever.

02 / Scale

Personalise at scale, without doubling production.

One narrative per vertical. Each prospect sees their name called out, followed by a story built for their industry. Same production cost — infinite deployments.

03 / Hold the line

Consistency across every frame.

One video or fifty: every frame holds the same visual quality, brand feel, and emotional tone. AI keeps the through-line intact where crews and locations drift.

04 / Simulate

Show what cameras can't.

Some scenes can't be filmed safely. Others can't be filmed affordably. Some don't exist yet at all. AI lets us depict them anyway — safety drills, future products, risky environments, complex procedures — rendered cinematically, without crews or risk.

How it works

From discovery to animation — one narrative pipeline.

The same four steps whether you're launching a prospect campaign or an internal module. The only thing that changes is who you're speaking to.

Step 0101

Narrative discovery

We start with a conversation to surface the real story behind what you do. Then we research the public picture — and shape both into the narrative that makes you worth listening to.

Outreach

The narrative that resonates with your target market.

Internal

The core message that needs to stick with your team.

Step 0202

Research & adaptation

Your core narrative gets shaped for the audience receiving it — specific enough to feel relevant, consistent enough to scale.

Outreach

Vertical-specific narratives + per-prospect callouts.

Internal

Role-specific framing for each audience group.

Step 0303

Script & storyboard

We write the story and map it visually. You review, refine, sign off. This becomes the template you can iterate from indefinitely.

Outreach

Two revision rounds. You own the final script.

Internal

Two revision rounds. You own the final script.

Step 0404

Animate & deploy

We transform the script into cinematic video using the current best-in-class AI tools. Bespoke, professional, deploy-ready.

Outreach

Integrated into your outreach workflow — ours or yours.

Internal

Delivered in your preferred format.

Build your engagement from components.

Buy the video asset, the outreach campaign, or both together. Videos are yours to use anywhere — outreach, LinkedIn, internal, events. Outreach campaigns carry the performance guarantee.

Prospect outreach

Component 01 · The asset

Narrative Video Production

The reusable asset. You own it. Use it anywhere — outreach, LinkedIn, website, internal, events, investor updates.

Single vertical

£3,900

Two verticals

£6,900save £900

Three verticals

£9,500save £2,200

Discovery interview (2hr) to uncover the narrative
Full script with two revision rounds
Cinematic AI animation, production quality
Full ownership and usage rights · source files
1–2 week delivery
Rush delivery available as add-on

Component 02 · The engine

Video Outreach Campaign

The performance engine with guarantee. Requires a narrative video (from Component 01, or your own).

£4,500

per vertical · 60-day campaign · 90-day guarantee

Up to 2,000 qualified prospects researched & enriched
Personalised name callouts in your video
Outreach sequencing & deliverability setup
60 days of active campaign management
Multi-vertical parallel campaigns supported

Guarantee20 engaged conversations per vertical within 90 days — or we refund this component in full.

Component 03 · The subscription

Ongoing Outreach Retainer

For continuous pipeline. Narrative videos roll in under the retainer at £3,200 each — 20% below the standalone rate of £3,900.

1 active vertical

£2,900/mo

1,000 prospects per month

2 active verticals

£4,900/mo

2,000 prospects per month

3+ verticals

£7,500/mo

3,000 prospects per month + strategy call

Component 04 · The starting point

Story Discovery Session

For founders who want strategic narrative clarity before committing to video or outreach.

£1,500

one-off · credited

2-hour guided narrative interview with Masa
Research synthesis & positioning document
No commitment to video production
Credited in full toward any engagement within 60 days

Recommended bundles

Bundles for buyers who want simplicity.

Save when you take video + campaign together. Most clients start with Launch Pack and grow into Expansion or Coverage.

Launch Pack

1 vertical. One narrative video plus a full outreach campaign with guarantee.

£7,500

save £900 vs. separate

Start here →

Expansion Pack

2 verticals. Two videos, two outreach campaigns running in parallel across 90 days.

£13,500

save £2,400 vs. separate

Expand reach →

Market Coverage

3 verticals. Full segmentation, three videos, three campaigns, 6,000 prospects reached.

£19,000

save £4,000 vs. separate

Talk to us →

Internal communications · Early access

Limited slots · partners now

Transform how your team experiences training, compliance, and company updates.

Same narrative engine, tailored for internal audiences. Onboarding, compliance, product launches, company news, safety — delivered as cinematic narrative instead of forgettable slide decks.

We're taking a small number of early access partners. In exchange: locked launch pricing for 12 months and priority delivery.

OnboardingComplianceProduct launchesCompany newsSafety & risk

Request early access →

Indicative pricing

Single narrative videofrom £2,400

3-video module seriesfrom £6,500

Retainer · 2 videos/mofrom £3,900

Retainer · 4 videos/mofrom £6,500

Final scope agreed after intake. Early access partners receive 12-month price lock.

You're not paying for actors, locations, and crews. You're paying for narrative quality, research depth, and the flexibility to iterate. That's how we deliver production-grade storytelling at a fraction of agency pricing — and why you can change, refine, and test continuously. Launch pricing reflects our introductory phase; rates revise after our first 15 engagements.

Why Maspecta

Built by someone who understands storytelling at scale.

Masa Toyota

Founder · Bristol UK · 04/2026

Connect on LinkedIn

At KPMG Ignition Tokyo, I led the team that built ACE — an avatar-narrated learning system. That's where I saw what visual, sound and speech do to complex business material.

I'm Masa Toyota, founder of Maspecta. Before founding Maspecta I spent years inside large enterprises working on the same problem from different angles: how do you make complex business material actually land with the people who need it?

At KPMG Ignition Tokyo, I led the team that designed and shipped ACE — an avatar-narrated learning and explainer system for one of Japan's most demanding professional services environments. ACE went live to thousands of staff. That project is where I saw firsthand how the combination of visual, sound and speech transforms how complex business material lands — far beyond what slides, decks or written copy can do.

Before KPMG, I led digital transformation at Airbus, managing complex multi-cultural projects across engineering, manufacturing and the supply chain. That's where I learned — at scale — that getting thousands of people aligned around a change isn't a comms problem or a tooling problem. It's a narrative problem.

Maspecta is the natural extension of that work: applying the same insight — that narrative video changes how business material is received — to B2B prospect outreach and internal communications, at AI speed.

My principle: the way humans communicate has changed. We don't just read anymore — we watch, we listen, we follow stories told through visuals and sound. Social media proved how powerful that is. Business communication is the last frontier where text still dominates. Maspecta is built to change that — in marketing, in outreach, and inside the company.

Formerly KPMG, Airbus · MBA University of Cambridge · Based in Bristol, UK · Building in public YouTube & Medium

Use cases · selected work

Three stories, three problems narrated video solves.

Different industries, different cycles, different audiences — same through-line. When the message has to land, a narrator and the right visuals carry it further than any deck, PDF or email ever could.

Use Case 01

External · Multi-vertical outreach

A 19-year-old consultancy with world-class results — but their story wasn't reaching the people who needed it.

Operational excellence — manufacturing site review

The client

A UK-based operational excellence consultancy with 70+ enterprise clients across FMCG, aerospace, packaging, logistics, and healthcare. Two decades of evidence — €2M+ saved at brewery sites, 88% breakdown reduction at a Tier 1 aerospace supplier, £90M+ saved across NHS trusts. Hard credibility. Soft visibility.

The challenge

Their work — embedding sustainable cultural change inside complex multi-site operations — is genuinely differentiated, but it's hard to convey in a cold message. Case studies lived in dense PDFs. Differentiation got lost. Generic “lean consultancy” pitches were drowning out their voice in the inboxes of operations directors and CEOs at exactly the companies they should be working with.

What we did

We treated each vertical as its own audience. Five segment-specific narratives — FMCG, aerospace and advanced manufacturing, packaging and consumer products, logistics and infrastructure, healthcare and life sciences. Each campaign opened with a tightly researched, deeply personalised message that spoke to the specific operational pressure that vertical was facing — labour costs in FMCG, OEE in aerospace, EPR taxes in packaging, fragmented utilisation in logistics, regulatory intensity in healthcare. Case studies became proof points, not the lead.

The outcome

Real conversations with executives at companies in each target vertical. Reply rates well above industry baselines for cold outreach to senior decision-makers. Positive engagement from buyers at companies the consultancy had been trying to reach for years. The complimentary site assessment — their natural first step — became the routine next move from the conversations our campaigns opened.

“Five verticals. Five completely different operational stories. One narrative engine.”

What this taught us

This is the campaign that proved B2B buyers respond when you stop pitching and start telling a story they recognise. Text personalisation gets you in the door. Narrative video makes prospects feel what working with you would actually be like— which is what wins the relationship, not just the meeting.

Use Case 02

External · Phased SaaS launch

A modern SaaS competing against 30-year-old incumbents — with a narrow window when agencies actually evaluate tools.

AdTech media buying dashboard — 2028 election cycle

The client

A US-UK AdTech startup — UK product team, US sales motion — with software that automates the linear (TV and radio) media buying process. Their buyers (political advertising agencies, direct political advertisers, regional brand-side media teams) were locked into legacy platforms older than most of the people using them. The product worked. The challenge was getting busy media buyers to evaluate it during the narrow quiet window before the 2028 cycle ramped up — once campaign season hits, no one switches anything.

The challenge

Three problems stacked. Political agencies operate on a cycle: when the campaign is live, nothing changes — no evaluations, no procurement, no platform switches. The only time tools get seriously assessed is the quieter pre-cycle window, and that window is finite. The incumbent platforms (30 years deep into contracts and workflows) had inertia on their side, not features. And the audience itself was fragmented — political agencies, direct advertisers, and regional brand-side buyers each have different buying rhythms and different concerns.

What we did

A phased multi-vertical campaign timed to the buying calendar. Phase 1 hit political advertising agencies in the autumn — the moment they have bandwidth to evaluate tools. Phase 2 expanded to direct political advertisers and PACs as planning conversations for the cycle began in earnest. Phase 3 pivoted to regional brand-side media buyers — restaurants, retail, consumer services — for whom the message wasn't urgency but efficiency. Each phase had its own narrative angle, research depth, and sequence design.

The outcome

Strong pipeline impact. Multiple meetings with agencies that had been impossible to reach cold for years. Real conversations with media buyers who'd been telling everyone else they were “happy with their current system.” Several converted into paying customers — the kind of agencies and direct advertisers the client had been trying to land for years. The phased approach meant every month of the campaign produced fresh conversations — the campaign didn't burn through its audience, it built into it.

“You can't out-incumbent the incumbent on familiarity. You can only out-narrate them on what comes next.”

What this taught us

This is exactly why we now build with video. Email got the meetings — but a media-buying executive being asked to switch from a 30-year-old platform doesn't just need a case for change, they need to feel what working in the new system would be like. A narrative video does in 90 seconds what a perfectly written email can only gesture at.

Use Case 03

Internal · Training & communications

A tool we built in 2020 is still the production system at one of the world's largest consultancies.

The client

The Japan arm of a Big Four professional services firm. Tens of thousands of consultants, auditors, and risk specialists who depend on continuous training to stay current with regulation. A culture that takes professional development as seriously as client work. And — until March 2020 — a training operation built almost entirely on in-person delivery.

The challenge

When Covid hit, classroom training stopped overnight. Senior partners and subject-matter experts — exactly the people who needed to keep delivering compliance updates, regulatory briefings, and risk training — found themselves on the other side of an unfamiliar problem. They knew their material cold. They didn't know how to make it land through a screen.

What we did

We built ACE — Avatar Conversation Editor — a system that let trainers, partners, and subject-matter experts produce engaging narrated training content themselves, without a video team. The narrators were kawaii mascot avatars, deliberately chosen over photorealistic ones: for a Japanese internal audience, the cultural register of an approachable mascot lowered the barrier to dense regulatory content in a way a corporate-looking presenter never could.

The outcome

Adoption ran far ahead of expectations. The marketing team rolled it out fully. The firm's official channel publishes ACE-narrated explainers on internal control, segregation of duties, corporate governance. Internal risk, compliance, and audit functions built libraries of ACE content for their own teams.

Real ACE-narrated explainer, published on the client's official channel.

Watch on their channel →

“Built in 2020 to solve a Covid problem. Still in production because it solved a deeper one.”

What this taught us

People absorb complex business material when it arrives as visual + sound + speech together. Not because they're lazy readers — because that's how human attention actually works. ACE was about training. The same insight is what makes narrative video work for prospect outreach, internal compliance, executive comms, and product education.

Across the three cases

Different industries. Different cycles. One narrative engine.

	Use Case 01	Use Case 02	Use Case 03
Application	External outreach	External outreach	Internal communications
Industry	Industrial consultancy	AdTech SaaS (US-UK)	Big Four professional services
Cycle	Slow, relationship-led	Cyclical, evaluation-window driven	Continuous, evergreen
Audience	Multi-vertical enterprise buyers	Phased B2B segments	Tens of thousands of internal staff
What we proved	Segmentation + narrative beats one-size-fits-all	Phased timing + audience framing beats blast outreach	Visual narration beats text for dense professional content
Origin	Recent campaign	Recent campaign	Founder-built in 2020, still in production

Frequently asked

Questions about narrative video.

If you have something specific that isn't here, the fastest way to get an answer is the 30-minute intro call.

Traditional agencies shoot with actors, locations, and crews. That's expensive, slow, and inflexible — one round of feedback means reshoots and re-edits. We use AI animation: production-quality output, 48-hour revisions, zero reshoots, continuous iteration. You're paying for narrative crafting and research depth, not production overhead.

Modern AI animation produces cinematic, high-quality results — genuinely indistinguishable from many forms of traditional production at normal viewing resolution. More importantly: we're transparent about using AI. We don't pretend the video is live-action. That authenticity becomes part of the trust-building story.

That's the whole point. Iteration is fast and cheap. Get feedback from a prospect, shift the angle, re-animate. Test different narratives with different segments. Refine based on what's actually working. No penalties. No reshoots.

Yes — with two caveats: (1) 'Engaged' means they replied, opened a conversation, or took a meeting. (2) We define qualified prospects together during intake — we're not scraping random lists. If we don't hit the number, you get the campaign component refunded in full. The campaign itself runs 60 days; the 90-day window gives prospects natural breathing room to respond.

A single traditional corporate video typically runs £20,000–£50,000+, takes 8–12 weeks, and gets you one finished piece. Our pricing starts at £3,900 for a single video, with campaigns from £4,500 — delivery in weeks, iteration in hours. Same economics apply to internal comms.

Book a 30-minute intro call with Masa. We discuss your narrative, target market (or internal audience), and what success looks like. If it's a fit, we move into formal intake — discovery interview, research scope, timeline.

Ready when you are

Tell your story at scale.

Whether you're reaching new prospects or aligning your team, the same narrative engine powers both. Start with a conversation.

Book a 30-min intro call →See the process

The new way to tell your story. Built for the AI era.

Premium narrative video.AI speed. Two applications.

Narrated video,wherever you need to communicate.

Reach qualified buyers with a story crafted for them.

Turn training, compliance, and updates into moments people remember.

Flexibility, iteration, consistency, imagination — at the speed of business.

Revise on demand, not on schedule.

Personalise at scale, without doubling production.

Consistency across every frame.

Show what cameras can't.

From discovery to animation — one narrative pipeline.

Narrative discovery

Research & adaptation

Script & storyboard

Animate & deploy

Build your engagement from components.

Narrative Video Production

Video Outreach Campaign

Ongoing Outreach Retainer

Story Discovery Session

Bundles for buyers who want simplicity.

Launch Pack

Expansion Pack

Market Coverage

Transform how your team experiences training, compliance, and company updates.

Indicative pricing

Built by someone who understands storytelling at scale.

Three stories, three problems narrated video solves.

A 19-year-old consultancy with world-class results — but their story wasn't reaching the people who needed it.

The client

The challenge

What we did

The outcome

A modern SaaS competing against 30-year-old incumbents — with a narrow window when agencies actually evaluate tools.

The client

The challenge

What we did

The outcome

A tool we built in 2020 is still the production system at one of the world's largest consultancies.

The client

The challenge

What we did

The outcome

Different industries. Different cycles. One narrative engine.

Questions about narrative video.

Tell your story at scale.

Premium narrative video.
AI speed. Two applications.

Narrated video,
wherever you need to communicate.